As climate change continues to propel the need for sustainable practices, the beauty and personal care industries continue to herald their efforts. More so, on this Earth Day.

On the 56th anniversary of the annual event celebrating the promotion of environmental protection and awareness, the theme for Earth Day 2026 is “Our Power, Our Planet.” This year’s focus will be on accelerating the transition to renewable energy and promoting clean electricity.

Check out the strides beauty and personal care brands are making to nurture Mother Earth and reduce their carbon footprint.

Well People Plants Trees with the Arbor Day Foundation

Well People, a “clean” beauty brand powered by plants from ELF Beauty, is continuing its commitment with the Environmental Working Group by teaming up with the Arbor Day Foundation to plant 25,380 trees in California regions impacted by wildfires.

“Nature has always been our greatest inspiration,” said Shirley Pinkson Manas, cofounder of Well People. “We founded Well People on the belief that high-performance, plant-powered clean beauty should care for both your skin and the planet. Our partnership with the Arbor Day Foundation is an extension of that belief—helping us give back in a way that supports a healthier future for all.”

Well People’s tree-planting contributions will support restoration efforts following the Dixie Fire to rebuild healthy forests, protect wildlife habitat and water sources.

“Trees are one of the most powerful tools we have for restoring balance in nature,” said Dan Morrow, vice president, partnerships, Arbor Day Foundation. “Through this partnership with Well People, we are able to translate everyday consumer choices into meaningful reforestation impact. The trees planted will help restore ecosystems, strengthen biodiversity and rebuild communities.”

In addition to the donation, Well People will create a limited-edition Well People x Arbor Day Foundation belt bag, offering the community a way to support reforestation in a simple way. Consumers who purchase Well People’s best-selling Daygleamer Mineral Sunscreen Serum SPF 34 on wellpeople.com will receive the limited-edition belt bag for free, while supplies last.

Tom’s of Maine Diverts Waste with TerraCycle

Colgate-Palmolive-owned Tom’s of Maine is brushing away waste.

The oral care brand has diverted the equivalent of 2,562,000 units of waste from landfills through its partnership with TerraCycle, according to officials.

The Certified B Corp brand, whose tagline is “Do good. For real,” utilizes recyclable toothpaste tubes and deodorant barrels.

A Laundry Care Indie’s Environmental Ripple Effect

When Shawnique Alexander, a former nurse, sought to create a laundry care brand, she intended to have a ripple effect on people and planet.

Her brand, Ripl Efek, the pronunciation of which reflects her Jamaican roots, is formulated with marine-grade actives developed in partnership with head chemist and biomedical scientist Peter Kpere-Daibo, a former formulator for L’Oréal and Carol’s Daughter.

By entering the laundry care category, she saw an opportunity to be among the brands using conscious packaging materials to reduce the plastic waste of bulky detergent bottles. Ripl Efek uses refillable aluminum canisters that reduce single-use packaging while maintaining a clean, modern silhouette, according to the brand. Plus, the reusable stainless-steel vessel features a patented signature design intended to live out in the open as a modern showpiece. The zinc spout and secure glass cap keeps the formula contained and free from plastic contact, a strategic move that merges aesthetics with practical utility, per officials. Consequently, the system follows a buy-once, refill-forever philosophy.

In terms of formulation, its highly concentrated, body-safe components include algae oil, coconut acid, Sensityl and Hydrintense clean effectively while supporting the skin barrier.

Instead of phthalates, Ripl Efek uses safe, effective ingredients like benzyl alcohol (a preservative/solvent) and mild preservatives such as potassium sorbate and sodium benzoate.
Ripl Efek is the recipient of the 2024 Product Sustainability Award for its signature patented refillable laundry detergent dispenser and plastic-free refill system.

Every Man Jack’s Contributions to Caring for Mother Earth

Men’s grooming brand Every Man Jack (EMJ) is celebrating Earth Day with the release of its 2025 Impact Report. The report highlights measurable progress across packaging, materials and community efforts.

“Nineteen years ago, Every Man Jack was built on a simple idea. We wanted to create clean, effective products for men. That foundation holds. But our ambition has grown,” said CEO Gerry Chesser. “We’ve evolved and expanded our mission to Champion Men to Live Adventurously and Connect to the World Around Them. That means celebrating the grit, the perseverance, and the achievement that define the men we serve. It shapes the products we build, the stories we tell, and how we show up for the men who put in the work every day. That mission demands accountability, and this report is how we deliver on it. We’re measuring what matters, sharing progress honestly, and owning what’s left to do.”

In the last year, EMJ became B Corp certified with an increased score of 83.5. The brand reportedly saved 358,776 pounds of plastic through its deodorant packaging redesign, reducing virgin material use by roughly 30%.

EMJ also achieved 50% PCR content across packaging by weight, with a goal of reaching 100% by 2029. The brand has also begun the transition to more widely recyclable PET bottles, improving circularity and overall packaging quality, and reached 100% FSC-certified paper packaging, up from 50% in 2024.

What’s more, the EMJ team logged over 500 volunteer hours through partnerships with environmental organizations and local nonprofits including the Golden Gate National Parks Conservancy and SF-Marin Food Bank.

In the future, EMJ will launch its Sweat Equity Grant program with Baker Mayfield to create a platform to reward men who are putting in the work in their communities. The brand also plans to join forces with Protect Our Winters to advocate for climate action.

The brand also plans to transition over 100 products in bottles to PET plastic by the end of 2026. A packaging redesign across its entire portfolio to achieve increased sustainability and a better consumer experience will be launched this July.

Mānuka Health Protects Honeybee Populations

New Zealand-based wellness company Mānuka Health has built a regenerative ecosystem model based on three main pillars: protecting honeybees, land restoration and supporting local communities.

Through ethical beekeeping practices, the brand says it prioritizes hive health with year-round monitoring without antibiotics or hormones, and careful hive placement to avoid over-stressing bee populations. By planting native mānuka trees, Mānuka Health helps regenerate degraded farmland, improve biodiversity and protect against erosion — turning production into a form of environmental restoration.

What’s more, its long-term partnerships with landowners and Māori communities create jobs, new income streams and sustainable economic growth in rural New Zealand.

Documentary Sheds Light on Mrs. Meyer’s Lots of Compassion

In the fourth year of its Lots of Compassion initiative, Mrs. Meyer’s Clean Day is teaming up with Interior and Plant Stylist Hilton Carter to debut a new documentary series exploring how gardens supported through the program are helping address loneliness in communities across the country.

The program transforms vacant lots nationwide into thriving community gardens – using the goodness of the garden to nurture connection, support well-being, help expand access to fresh food and cultivate compassion nationwide.

Since launching in 2023, Lots of Compassion has transformed more than 110,000 square-feet of garden space, supported by the program’s 30 garden grants to date, and benefited more than 45,000 community members nationwide. Through partnerships with local organizations and leaders, the initiative continues to turn underused spaces into vibrant places where neighbors gather, learn and grow together.

To sing the praises of the people behind these gardens, Mrs. Meyer’s Clean Day partnered with Carter to document the stories that illustrate the impact unfolding across these grant recipient communities nationwide.

Featured grant recipients include Luna y Sol (Tucson Bird Alliance), Los Angeles Neighborhood Land Trust, Urban Harvest and Killeen Creators. The series highlights how access to green space can shape how communities feel – demonstrating the broader impact of investing in shared outdoor spaces.

Watch a clip here:

ECOS Celebrates Sustainable Cleaning With ‘My Big Fat Greek Wedding’ Star Nia Vardalos

ECOS, a family-owned leader in green cleaning products, has launched a commercial campaign featuring award-winning filmmaker Nia Vardalos, the screenwriter and star of the “My Big Fat Greek Wedding” film franchise.

Timed for Earth Day, the campaign highlights ECOS’s mission to deliver high-performance cleaning solutions that are safer for people and planet, while also nodding to the brand’s Greek roots.

“Earth Day is always a tentpole moment for ECOS, and it’s an opportunity for us to connect with a broad and diverse audience around the importance of safer, more sustainable living,” said Kelly Vlahakis-Hanks, president and CEO of ECOS. “Nia Vardalos has a unique ability to touch the hearts of many, transcend cultural boundaries, and bring people together through her storytelling. Partnering with Nia for this commercial allows us to bring our mission to life in a way that resonates widely with our consumers – while also celebrating Greek heritage in a meaningful way.”

Watch the promotional video here.